It’s always best to know your online reputation, even if you don’t like what you see. This is better than not knowing what you’re up against or ignore those facts. Keep in mind that Google’s algorithm changes all the time. For that reason, there’s a huge chance that the articles buried might still show up on top.
Plus, new content may pop up now and then. So, there are new items, photos, and entries that you might miss that might have involved you or your company. For that reason, it’s ideal to stay on top and be updated of your online reputation.
In other words, you need to assess and monitor your online reputation regularly. In that way, you can address any reputation issues before they get out of control.
How To Assess Your Online Reputation?
Perform A Search
The first thing that you must do to know your online reputation is to search yourself. Type your full name, nickname or the name that others are most likely to use when they search you.
Then, add your city. When the search results appear, make sure to look into images and videos associated with your name.
When you perform a search on yourself, don’t just stick to Google. Use Yahoo, Bing, and other search engines. Focus on the results that appear on the first page. The reason for this is that the majority of searchers don’t look beyond the top entries.
Check Your Social Media Profiles
Take a look at your Twitter, Tumblr, Facebook, Google Plus and other social media accounts. Check whether or not you have embarrassing photos, angry rants or negative posts. Delete them. They could be part of your online reputation.
Know Your Results
If you have a few or no results, then it’s the same thing as having negative reviews. Because it means that you’re nothing significant, so there’s nothing remarkable to know about you.
That said, it’s a sign that you need to start building your online reputation to avoid leaving you in the dark.
Repair Online Reputation
Hiring an online reputation manager won’t give you an overnight solution. Instead, it can take time before your negative reviews are concealed.
Danny Star’s online reputation management service achieves success by fortifying the landscape of the search engine and placing preferred content. In this way, anyone who searches for your name will only read positive reviews about you. Doing it this way will give you time to focus on how to grow your personal brand or business.