Nowadays, having a strong online reputation is more important than ever. Studies showed that a one-star rating could cause an adverse effect on the company’s revenue. With that in mind, it is crucial that you know how to influence your customer feedback and manage your online reputation proactively.
Talk to your customers
Your existing customers are your best source for learning how to improve your business. Learn to listen and engage with them. Establish a system that lets you interact with your customers in a genuine manner.
Focus on relevant review sites
Refine your monitoring process by finding reviews sites that matter to your target audience. By knowing what sites are most valuable and influential will assist you in planning an appropriate online reputation management.
If you find it difficult to search for relevant review sites, it might be best to hire an online reputation consultant to help you out.
Ask for a customer feedback
After your client purchased a product from your website, request feedback. But be creative and polite about it. Requesting a feedback should also be concise and direct as most of your customers have no time to read a long message.
Now, when your clients are giving you positive feedback, make sure that you share it with others. Positive reviews are excellent marketing content. That said, you should thank your customers for their comments. Do it publicly. On your social media channels, share your clients’ positive feedback about your company.
Learn from the negative criticism
You can’t please everyone. Hence, you must be ready for accepting and learning from the negative comments. Most of these observations are usually constructive. So use them to make improvements to your brand.
You should learn to respond positively and quickly to those negative reviews. Doing so could help enhance your business’ reputation. If you don’t react immediately, the situation can get out of hand to the point that your overall business will be negatively affected.
Customers’ feedback has become an essential factor in your customers’ buying decisions. You can choose to ignore it or take steps in managing your online reputation. If you opt for the latter, you can gain a better marketing advantage.
If you need help in learning how to master your online reputation, then you might want to give Danny Star a call. He is one of the most sought-after online reputation managers in Los Angeles who can make negative feedback into positive.