Frontiers in Marketing: Podcasting 


“Oh, I could never do a podcast.” Danny hears this from clients, business owners, marketers, and others all the time. Almost invariably, that assumption is wrong. You don’t have to be a famous comedian or radio professional to have something to contribute. 


By that same token, a successful podcast for your company or a client doesn’t have to be three hours of non-stop entertaining and/or incisive commentary. It’s one more way to get your business out there in front of prospective customers and clients. In a way, (especially during a pandemic) it can replace other ways of marketing, such as outdoor ads. 

A “Human Face” On Your Company 


That’s what podcasting can help with, when working in conjunction with web design, social media, digital marketing, and more. Danny had the idea to feature clients in podcasts that are usually around fifteen minutes to half an hour long. There, the client just talks to the host in a very informal setting about what they offer, how they started, that kind of thing. 


This form of marketing can work for essentially any kind of business. If you’re a restaurant, you could put out a video or have a podcast talking about your specials, some recipes, what kind of occasions your food is best with, etc. You could even have long-time customers come on and talk about their experiences. 


The above paradigm can be repurposed for attorneys, store owners, electricians, air conditioning experts, basically anyone who has a business. Alfred Hitchcock, when talking about characters in movies, once apparently said: “we like (people) who are good at their jobs.” That can be true for your podcast as well. 

Marketing Solutions for Your Company 


Additionally, to do this, you don’t need to have an ornate soundstage. A smartphone, a tablet, a computer, and any other similar device are fine. Danny typically films them over Zoom. A podcast, in the end, is like a tool: how you use it to benefit your company is up to you. 


For more advice about how to help your company grow, you can reach out to Danny for a remote marketing consultation (for lower pandemic prices) at (213) 457-3250. 

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