You’ve made a sale! Congratulations!
If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer.
As you’ve no doubt in one variation or another so many different times: “it costs more to make a new customer than it does to retain one you already have.”
This is true.
There are some steps you can take as soon as you’ve made this sale that can really pay off later on.
A Welcoming “Welcome” Email
The “Welcome” email can be an important first step towards hanging onto a customer.
In fact, it can be a good idea to make sure that this email gets sent the moment a customer signs up. Why wait?
Your business is already on their mind, and they’ve (literally) proven that they want to connect.
What do you do when someone new moves into your neighborhood, or a new company moves into an office in your area?
If you’re like most people, you give them some kind of small (but meaningful) gift.
Why shouldn’t you do the same for people who reach out to your company?
A “Welcome Gift” can be a good idea to retain their business or interest. Indeed, it doesn’t have to be something large at all. A small gift card, some tiny discount, even a bit of content that they wouldn’t otherwise get – those are just a few ideas.
Solving Problems from the Beginning
Another, perhaps more ambitious (but proven) way to engage folks with the welcome email is to solve a problem in that email.
It doesn’t have to be something overly complex.
If you sell tools, it might be a “how to” video for fixing something. If you’re in the restaurant business, perhaps showing how to make a particular dish, or even what goes into some of your ingredients, could be a great idea.
You could invite them to an upcoming virtual event.
If you look at the above options, at most, they cost very little. Many are free. All open up new possibilities for how you can hang onto customers, keeping them for life.
To learn more about how to help your company through digital marketing or anything else, you can schedule a remote marketing consulting in Los Angeles session with Danny at (213) 457-3250.