Marketing Towards What So Many Want for the Holidays: to Calm Down 


“What do my customers really want?” “Is there something I can give my customers that no one else can?” 

Business owners ask themselves (as well as Danny Star and the team here) that kind of question all the time. 

Usually, the answer presents itself: better services, improved products, boosting the overall customer experience, and so forth.

However, one way of doing so that many business owners don’t always take into account: making it easier for your customers to relax. 

That’s been growing in importance even before the pandemic. 



Relaxation, Serenity, Security, and Simplicity 


The “four horsemen of mental health” aren’t something that we came up with. 

Rather, they’re from this “Gartner Consumer Values and Lifestyle Survey.” 

In the last decade, there was a six percent increase in people agreeing with the statements “I greatly desire and search for those occasions when I can just rest and relax” as well as “I need to feel secure and protected.” 

A three percent increase came for “I strive to live a simple and uncluttered life.” 

Each of those, as you might imagine, became more prominent during the pandemic. People that had never felt like they were in physical peril before really were. 

This isn’t to say that every business has to speak to these desires. But, if you’re looking for a new way to reach your customers, you can use this. 



Help Them Relax 


For example, if you run a restaurant or somewhere that sells food, emphasize how you can give them “a night off.” instead of worrying about what they’re going to eat and how, you’re showing them that you can take care of it. 

No matter what your business is, what industry it’s in, or what it does, there’s something you can do, some way you can show your products or services, that will give your customers/clients at least one less thing to worry about. That can make all the difference in 2020 as well as 2021. 

For more, schedule a remote marketing consulting in Los Angeles session with Danny Star at (213) 457-3250. 


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