Opt-In to the Future: Some Things to Know About SMS Marketing 

ds

Have you been struggling with getting your message out to your potential customers? Does it feel like all of your efforts are ignored? 

It can be a struggle, there’s no doubt. 

Here, Danny Star and the team have helped so many folks in exactly your position. 

Often, in these blogs, we’ll discuss new tools and technologies that can help business owners such as yourself. 

A new method that many companies have found success with: SMS marketing. It can be powerful, but, like so many other technologies it has to be used properly. 

ds

 

98% Open Rate 

 

That’s how high the open rate of SMS messages can be. 

Now, it’s not an average. 

But, some companies make that happen. 

This doesn’t mean that all 98% of those are converted to sales or anything of the sort. But, a high open rate does give you and your company the best chance to succeed. 

After all, if you’re like so many of us, you’ve probably opened an SMS message without even realizing you were about to. You heard or felt that you got a text, so you opened it. 

Your company can harness that. 

But, you have to keep one thing in mind… 

ds

 

Consent 

 

The rules are the rules. You have to get permission from the customer to send them text messages. It’s also crucial to provide them with the ability to opt out of these texts as well as a disclaimer. 

This isn’t one of those rules where it’s like “well, you should do this, but you don’t have to.” No. You need to do this legally. 

Moreover, we would almost never recommend that anyone exclusively engage in SMS marketing. But, when used in concert with responsive web design, effective SEO, social media marketing, email marketing, and so much more, it can help your company to climb that much higher. 

For help with this and other forms of marketing, you can schedule a remote marketing consulting in Los Angeles session with Danny Star at (213) 457-3250. 

 

No Comments

Be the first to start a conversation