“We know we’re good at what we do, but we aren’t sure what to emphasize.”
“Our company handles business right. That said, we don’t know which parts to play up the most.”
These are common questions that marketers and small business owners have to deal with.
Your company does so many things well that it can be a real quandary as to what’s emphasized in your marketing, web services, and more.
This is one of the many things that Danny Star and the team work on clients with.
Recently, we came across an article that discussed this in terms of what should be on a company’s website. However, the advice therein can be far more useful than that.
What Your Customers Say
In this great article, the third point really stands out.
“… you should list benefits based on the priorities of your ideal customers.”
That’s true for your content, for your social media, for your web site, and so much more.
The article says you should start “getting on the phone with customers. Pay careful attention. As customers begin naming their favorite and least favorite features, they’re teaching you how to structure content on your website.”
That said, you may not have time to be able to get onto the phone with several of your customers.
So, look at their comments.
Look how they’ve responded to your social media, what they’ve said on Yelp, and in similar places.
Indeed, you can “listen” to your customers without hearing their exact words.
For example, using your analytics to determine which ads did better than others is a very real way of “listening” to your customers without speaking to them one on one.
For more “listening,: you can do the same for your competitors. What do customers seem to like the most about them and the least? What does that tell you about where you can step it up?
For more help with this or anything related to growing your business, you can schedule a remote marketing consulting in Los Angeles session with Danny Star at (213) 457-3250.