Great Ways to Ensure Your Company “Stays Agile”


At Website Depot, we’re always looking for new ways to improve what we do. 

That includes everything we do in terms of digital marketing, of course. But, it also includes our internal practices as well, how we work. 

Recently, the Danny Star team came across this very interesting article. 

Basically, it goes over the idea that, by coming up with a “definition of done” for every stage of the process, the entire project will go that much quicker. 

The last thing anyone wants is a team that squanders resources, whether they’re time, personnel, physical resources, and so forth. 

By not agreeing on a “definition of done,” projects that could have been completed quickly can be stopped by any number of small mistakes. 

We loved this article and would like to add a couple thoughts to it. 

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“I Knew When to Take the Paper Away” 


Make it as clear as possible as to when things are “done.” Don’t leave it up to interpretation or anything like that. Let folks know, in no-uncertain, concrete terms, exactly what it means for something to be done. 

You might even want to make it accessible in a place where the entire team can see it, too. Danny Star and the team, for example, use Trello, Basecamp, Slack, and other similar products. 

Another good idea: making sure that the people who are in charge are truly “in charge.” 

A story Danny has related to the team over the years: “there was an elementary school teacher whose students received any rewards for their art. Sure, they were small children, but it was great stuff. When asked how she was able to do this for so many students, she said: ‘I know when to take their paper away.” 

The people who are in charge, then, should have the most say in determining exactly what the true “definition of done” is for your company. 

That said, a lot of trial and error can go into this, too. 

By working through it, you can find something that perfectly fits your company. To schedule a remote marketing consulting in Los Angeles session with Danny, call (213) 457-3250. 

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