“We think our website looks good enough, it doesn’t need to be improved.”
“Sure, our website like, may not look great-great. But, it’s mostly fine.”
Have you ever found yourself saying that?
For many business owners, there may be a feeling of “our website looks good enough. It may not be perfect, but it gets the job done.”
However, “gets the job done” should mean more than just “customers can navigate it, should they be so inclined.”
While it’s important to have your website’s appearance up to snuff for any potential customers that see it, you also want to be aware of someone else who’s looking at it: Google.
Recently, the Danny Star Contribution Team came across this article about just how important your website’s appearance is.
Meeting and Exceeding Quality Expectations
Consider this article, where John Mueller of Google pointed out how important your website’s appearance is.
He said: “If, for example, you have something to say that is on a financial topic and people come to you and say ‘well your information is okay but it’s presented in a way that looks very amateurish,’ – then that could reflect how your website is perceived. And in the long run, it could reflect something that is visible in search as well.”
Now, you might say “fine, but what does ‘that looks very amateurish’ mean?”
There’s a bit of “you’ll know it when you see it” at work here.
However, in addition to that, consider the blog post they link to lower in that article.
“Appearance” doesn’t just mean “physical appearance.” It means “quality of content, too.” That’s why Google asks “is the content free from spelling or stylistic issues? Was the content produced well, or does it appear sloppy or hastily produced?”
Additionally, a very critical one at the end: “does your content display well for mobile devices when viewed on them?”
Those are “appearance” issues as much as any banner, any picture, any header, anything of that ilk.
Your content is part of your appearance, a critically important part.
More people view sites on their mobile devices than ever before. If your website doesn’t work well there, then it doesn’t work well.
Take care of all of that, and you’ll have a foundation from which to build.
For more help with this or anything else related to growing your business, you can schedule a remote consulting in Los Angeles session with Danny Star at (213) 457-3250.