Have you been doing more with your company’s “corporate social responsibility” but aren’t sure exactly how to go about it? Does it feel like something that your company isn’t big enough for?
Here on the Danny Star Team, we take corporate social responsibility seriously.
Website Depot, whenever possible, gives back to the community.
That can manifest itself in any number of ways: from free services and steep discounts to helping with local charitable groups such as “Project Pop Drop.”
“Corporate Social Responsibility,” however, is quickly becoming not something that companies may want to engage in, but something that just about every company should engage in. For multiple reasons.
Doing Good for Others Comes Back to You
No matter how often that’s said, it still feels like something revolutionary. But, it’s true. Putting good into the world brings good back to you” is just as true today as it was centuries ago.
Today, it manifests itself often by other folks seeing the good you’re doing in your community and wanting to do business with you.
Indeed, recently, a member of Danny’s team did a podcast with the people behind Project Pop Drop. The founder of the company also runs a printer toner company. After major corporations saw what Project Pop Drop was doing, they wanted to be in business with the printer toner company as well.
They recognized that the company was doing something good, something positive. So, while these major corporations have the choice of just about every printer toner company, they decided to go with the one that offered something more: being associated with someone doing good in the world.
No matter what industry you’re in, there’s an equivalent here for you.
Corporate Social Responsibility at Any Size
Something else that came up in the podcast. A company doesn’t have to be “big enough” to engage in corporate social responsibility.
Yes, in a perfect world, all our companies would be large enough that we could contribute millions to good causes around the world.
However, just because your company may not be able to do that, it does not mean that there’s nothing you can do.
Indeed, here at Website Depot, many of us take an afternoon to go help Project Pop Drop or similar organizations.
Even if your company doesn’t have hundreds of people, it does have people. “Every little bit truly helps” may be a cliche, but it’s a cliche because it’s true.
That can help your company, sure, but it’ll help you and those at your company to feel better, too.
For more help with this or anything related to growing your business, you can schedule a meeting with Danny Star at (213) 457-3250.