Have you been looking for a way to get your content to be noticed more on Google? Does it feel as if you work very hard to write content that your potential customers (and Google) are going to like but you aren’t getting the engagement that you’re looking for? The truth is that this is…
Author: Danny Star Contribution Team
Recent Outages Prove the Importance of Omnichannel Marketing
As of this writing, it’s been about a week since Facebook and Instagram went down. As soon as they did, Danny Star and the team here immediately set out to find out what was wrong. Once we realized that there was nothing we could do on our end, we instantly set to work changing our…
ADA Compliant Websites and Staying Ahead of Trends
“We want to do something trendy. We want to be ahead of the next trend.” That’s something that Danny Star and the team have heard so many times over the years. Of course, you want to be able to offer something that people are going to want. What’s “trendy” can change. What separates your business…
Client of the Week: Arizona Sun
What They Do: Arizona Sun has some of the best skincare products, period. They have some of the very best suntan lotion and sunburn relief products that you’ll find anywhere. You might read this and think: “gee, it’s kind of odd that they’re talking about Arizona Sun’s sunburn relief stuff as Fall goes on…
What Ineffective SEO Strategies Have in Common
Do you worry that the “SEO strategists” you talk to are using outdated SEO strategies that no longer work? Are you stagnant in your SEO? Has it plateaued, staying more or less at the same place or even dropping? These are concerns that every business involved in digital marketing has to deal with. Indeed, Danny…
Lessons from Pet Brand Marketing
What’s the best way to generate ideas that are “outside of the box?” You could write down all of the ideas that you and your team have, regardless of ego or whether or not it’s “a good idea” when you write it down. That way, even if someone suggests an idea that isn’t instantly seen…
Client of the Week: Wood Silverlake
What They Do: At Wood Silverlake, they make incredible Italian food. Thousands of years of cooking tradition come to life in their wood-fire oven. They merge the best of Italy with southern California, as you can enjoy an authentic Italian meal in their beautiful garden and patio area. It overlooks Sunset Blvd., making the…
Getting the Most Out of TikTok World
It’s becoming a TikTok world, we’re just living in it. For one, TikTok has reached one billion active global users every single month. For another, “TikTok World” has launched. This is, as TikTok themselves say, the “next era of marketing.” Danny Star and the team here have offered TikTok marketing services for some time. We’ve…
MedTech Best Practices (and Best Practices to Avoid)
Digital marketing has affected essentially every industry. If Danny Star and the team have said that to one client, we’ve said it to all of them. That’s true for legal, retail, and especially healthcare. A study from McKinsey found that, in the last five years, 84% of medtech companies surveyed had “shifted more of their…
Client of the Week: Outdoor Systems OC
What They Do: Essentially, you can sum up Outdoor Systems’ services as “turning dark spaces into great places to live and relax.” By adding landscape and architectural lighting to your home, it opens up so much. With their work, you can open up your doors to an entirely new way of living, relaxing, and…