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What to Know About Email Marketing in 2021

A.I. Voice search. SMS.  No matter how many new marketing technologies rise to prominence and popularity, email marketing always stands out.  Email marketing remains one of the best tools for helping just about any company to grow. Danny Star emphasizes that to clients, prospective clients, and business owners alike.  That said, email marketing, as a…

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Power of Digital Marketing: More than a Fantasy 

Happy New Year from Danny Star and the team here.  On our first day back at remote work, after the requisite gallons/tons of caffeine, we searched for what’s new and big in digital marketing.  We came across this article about how “Current Digital Marketing is Sports-Watching, Rather Than Marketing.”  It got us thinking, with the…

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Active vs. Reactive: The Best Fit for Your Business 

Danny Star and the team here are always glad to read marketing articles that agree with what we believe. That said, we’re always intrigued by articles or information that challenges our thinking.  An example of that happened today with this article about marketing lessons learned during the pandemic.  Most intriguing to us was “dare to…

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When and When Not to “Pounce” on a Competitor’s Mistake 

“You have to take advantage of every opportunity.” “If a competitor messes up, you need to exploit that!”  You’ve probably heard something like the above many times.  Danny Star and the team here certainly have.  The “dog eat dog” world of business makes it so that you have to do what you can to survive. …

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Client of the Week: 1 Appliance Parts 

What They Do:    1Appliance Parts has that name because they’re number one for appliance parts. It’s certainly not because they only offer one appliance part. Rather, it’s the exact opposite. They offer thousands of parts. Moreover, they have thousands of parts for so many different kinds of appliances.   Ovens, refrigerators, washing machines, dryers,…

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