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You Can’t Be Too “Local” In Your Business Marketing 

Many of our clients’ businesses are entirely online.  Some were before the pandemic but others have shifted to it now.  Still others, however, will not and could never be entirely online.  They need to have a physical storefront, to be able to talk to customers.  For these local businesses, it’s important to focus on the…

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Ways to Help Business Beyond Business

Giving back to the community, as an idea, is always important.  Strengthening community bonds, helping out your fellow human beings, and just doing good for others pays all kinds of dividends. Yes, those “dividends” may not necessarily manifest as stock options or something, but you’ll feel great. You’ll know in your heart you did something…

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What You Can Learn About Marketing from the Pediatrics Industry 

It’s always good to see what others are doing for their marketing.  That’s especially true when it’s someone in your industry, one of your competitors.  However, sometimes, if you’re looking for more ideas, you can go outside of your industry, too.  While every company is different (to say nothing of industry) there are some ideas…

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The Pen is Mightier Than Your Intentions: Necessity of Marketing Writing

There is little more important to your marketing than the written word.  Sometimes, it might not seem that way.  After all, typing words takes fractions of a second. They can be deleted even faster.  But, for all the importance of graphics, pictures, videos, and more, writing is still critical to the digital marketing success (and…

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