Business Marketing During COVID-19 $95
“I want to appeal to as many customers as possible.” More or less, so many different clients say something like that to Danny and the team when they first reach out. It makes sense. Who wants to leave money on the table by excluding one customer base or another? The truth is, however, that you…
“Happy Monday!” Danny says that to us often here at Website Depot. For some of us, we’d never heard anyone say that before, much less the boss. But, Danny means it. He really and sincerely wants his employees to have, well, a happy Monday. Coming from anyone else, it could come off as anything from…
Have you claimed your Google My Business listing yet? If you haven’t yet, stop reading this blog. No, really. We want you to keep reading, of course. We want you to read these blogs, leave a comment, connect with Danny, all of that. But, claiming your Google My Business listing is one of the best…
Danny and the team here are digital marketing professionals. That means we have years of experience with online marketing, etc. etc. Additionally, it means that we know immediately when things change. By that same token, it means that our clients don’t have to. Don’t get us wrong: our clients are engaged. Of Danny’s clients, so…
Every morning, when we look through the news to see what’s new in digital marketing, we look for something that challenges us. It’s important to go out and find information and research that makes you question your assumptions, which causes you to re-think your priors. This can help you to better prepare for the day…
What They Do: This is the first time since we started writing these “Client Highlight” pieces that we’ve referenced a client for the second time. There’s a very good reason for that. One of Scope Environmental’s invaluable services is their fire damage restoration. As of this writing, wildfires have been a constant problem throughout Southern…
“If we could just make the money we did at the holidays all year long, we’d be great.” So many business owners have said some version of that. Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas. After all, owners of fireworks companies…
To write these blogs, we go through a lot of marketing articles and stories every morning. Much of it is dreck. Rewrite: almost all of it is dreck. Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum. Every now and then, we encounter something insightful, new, and important….
“Survive.” “Get through.” “Do what you have to do to keep your business going.” That was much of the advice we read (and even gave) during the beginning of the pandemic. As so many businesses struggled in March and April, survival was key. For many businesses, it still is today. Just about every company in…
Expertise. Authoritativeness. Trustworthiness. It’s not the credo for a very exclusive academy. Those are some of the major guidelines Google uses in their search quality evaluations. Google wants the best, highest quality content to rise to the top of their rankings. So, they look for articles that have those three qualities. Google looks at “EAT”…
