Business Marketing During COVID-19 $95
Hard work is important. It’s the foundation of, well, everything. Without hard work, you don’t have a company, you don’t have a business, you probably don’t have much at all. However, you can’t just have hard work. If you never relax, never step back, you won’t see the results you want. That’s true in business…
The holidays! That means seeing the people we love, giving gifts, and just basking in the blow. It also means eating. Eating a lot, actually. For many of us, that does not translate to “cooking a lot.” So, that means take out, delivery, or eating somewhere. Danny Star and the team here, even right before…
Being too optimistic or too negative can hurt. That’s true in life as well as in business. Too much negativity in business can cause you to miss opportunities, to undervalue what you have and what you can do. Too much optimism, on the other hand, can keep you from seeing potential mistakes on the horizon. …
“You have to take advantage of every opportunity.” “If a competitor messes up, you need to exploit that!” You’ve probably heard something like the above many times. Danny Star and the team here certainly have. The “dog eat dog” world of business makes it so that you have to do what you can to survive. …
This is a time of year when many look back. Looking at what worked, what could have worked better, and what could be improved. By that same token, if you’re like Danny Star and the team here, odds are you’ve read any number of “What to Do for 2021” articles. If you’ve been considering trying…
When the pandemic first hit, we all changed very quickly. Danny Star, for example, sent the entire team to work from home on the second Thursday in March. That proved prescient. It helped so many of us to adjust that much faster (to say nothing of the health benefits). As time has gone on, it’s…
Every morning/afternoon, Danny Star and the team here go through many different articles about online marketing. There are seemingly endless blogs about “what not to do on social media.” These tend to cover big mistakes: alienating potential customers, not being properly set up, that sort of thing. What they rarely cover are the sort of…
Danny Star recently passed along an article about “10 Successful Startups Founded During the 2008 Great Recession.” There’s an irony to this because each of us on the team were well aware of a particular startup that was founded during the Great Recession: the company we’re working for. Website Depot began in the absolute pit…
“Which keywords are right for me?” “I know the keywords I think are correct for my business, but I don’t know exactly which ones to use.” Every business is different from the rest. That’s true within your industry as well. For example, one pizza place might be better served by focusing on “pizza delivery near…
Many of the clients that Danny Star and the team here work with previously worked with another marketing company. The stories they tell about why things went awry are all different. That said, they often share commonalities. Many are exactly what you think: they didn’t rank high enough on Google, the content was of low…
