“OK, our website is down. But, it’s late, it’s really early in the morning. We’ll fix it tomorrow.” Have you or someone at your company ever said anything like that? When your website is down, nothing good happens. Indeed, that’s the kind of thing that Danny Star and the team here tend to catch rather…
Category: Digital Marketing
What Your Local SEO Strategy Can Learn from Bigfoot
“We’re trying to think creatively about our marketing, but we just can’t think of anything new.” Is that something that you find yourself saying every now and then at your company? It’s easy to “fall into a rut.” Something’s been working well for you for a while, then, it stops working (or even just slows)….
One Method You Can Use Every Now and Then to Improve Your Marketing
“There’s something not great about our online marketing, but I don’t know what it is. We’re working really hard, but nothing’s really taking off.” This is a common concern for marketers. It feels like you’re working hard and doing everything right, but it’s all not coming together. One thing that sometimes Danny Star has to…
Success You Can Touch: Why Direct Mail Marketing Always Survives
“Why wouldn’t I put all of my marketing online? Do you really think we need to invest in other kinds of marketing?” One thing that 4 Trends Impacting Retail Marketing Strategies” really drives this home. During the onset of the pandemic, Danny recommended that businesses invest even more in digital marketing. This made sense. After…
What We Can Learn from the Marketing of Cherries
“We have so many different kinds of customers and clients, we don’t know how to tailor our marketing to connect to all of them.” Have you found yourself saying something similar to that? It can be a good problem for a business to have, but it’s a problem nonetheless. When you have a varied customer…
How Email Marketing is Becoming Even More Important
“We’ve got podcasts, TikTok, videos, and so much else – do we really need to still keep up with our email marketing?” The answer is, for most companies, yes. You should. It’s still effective. That doesn’t mean that it’s your sole solution. Rather, it means that it can be a highly effective solution today as…
Potent Marketing Lessons from Real Estate Agents
Does it feel like all of your content is more or less the same? Have you felt “stuck in a rut” with it? You’re doing the same thing as you were successful with before. Yet, now, it’s not getting you the results that you would like? Marketing is, in many ways, a grind. It’s something…
What to Do When the Dust Settles on a Google Update
The latest (as of this writing) Danny Star and the team field calls about: “what should I think? What should I do?” As with anything else in business, so much of the difference between success and failure is determined in how you react. What it All Means Right Now So, when Google says…
Your “Portfolio” is More Than Just a Link to Your Portfolio
Does it feel like your website doesn’t rank as highly as it should? Do you feel like you have a great portfolio, but not enough folks know about it? Indeed, that’s a major part of what we do here on the Danny Star Contribution Team. We work with our clients to make sure that more…
What SEO Can and Can’t Do
“Is this SEO thing really gonna work?” Danny Star and the team have faced that question time and time again. The answer is, of course, yes. SEO can work. If you have a good strategy and stick to it, it absolutely can work. However, it has to be the right strategy for your business. Moreover,…