Danny Star

Upkeep and Uptime: How Danny Star and the Team React When Trouble Arises 

“OK, our website is down. But, it’s late, it’s really early in the morning. We’ll fix it tomorrow.”  Have you or someone at your company ever said anything like that?  When your website is down, nothing good happens.  Indeed, that’s the kind of thing that Danny Star and the team here tend to catch rather…

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Danny Star

One Method You Can Use Every Now and Then to Improve Your Marketing 

“There’s something not great about our online marketing, but I don’t know what it is. We’re working really hard, but nothing’s really taking off.”  This is a common concern for marketers. It feels like you’re working hard and doing everything right, but it’s all not coming together.  One thing that sometimes Danny Star has to…

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Danny Star

Success You Can Touch: Why Direct Mail Marketing Always Survives 

“Why wouldn’t I put all of my marketing online? Do you really think we need to invest in other kinds of marketing?”  One thing that 4 Trends Impacting Retail Marketing Strategies” really drives this home.  During the onset of the pandemic, Danny recommended that businesses invest even more in digital marketing. This made sense. After…

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