What They Do: With more than 25 years of combined experience, Castillo Landscaping and Tree Services provide top-quality landscaping and tree services. That means that they provide a wide range of services. Yes, they can safely, securely, and quickly remove trees (even palm trees). Additionally, they can do the delicate, specialized work of trimming…
Category: Digital Marketing
An ADA-Compliant Website is More Compliant with Everyone
“Is my site ADA-compliant? Does it have to be? Will I know if it is?” That’s a common question from many of our clients, particularly after they learn how important ADA compliance is. The truth is that you can be heavily fined if your site isn’t compliant with the ADA. But, the better news is…
A Little “Value” Goes a Long Way
“Does this piece of content have enough ‘value’ to be published?” “If this has too little ‘value’ in it, is anyone going to want to read or watch it?” At this point, you probably know that every single piece of content you put out has to have some kind of “value” for the customer (beyond…
Responsible Marketing That’s Truly Responsible
Have you been looking for ways to make your marketing more “responsible” and “ethical?” Does it seem like the rules governing such a thing change quite often? “Responsible marketing,” definitionally, is something to aspire to. After all, we all want to do good in the world. Of course, marketing, by its very nature, is often…
The Right Marketing “In the Long Run”
Does it feel like even when your marketing “hits,” it doesn’t seem to last for all that long? Have you felt like your brand just isn’t as strong as it should be (even though you have a really good brand?) Even the richest, most successful companies in the world have gone through at one time…
Client of the Week: SV Recovery
What They Do: In their own words, their job is “providing vital services with hope for tomorrow.” SV Recovery is a private Los Angeles alcohol and drug detox facility that is as beautiful as it is luxurious. Their indispensable therapies form the foundation for recovery from substance abuse, psychotropic disorders, co-occurring disorders, and others. …
Small Channel YouTube Tips (That Can Work for Your Marketing)
Wondering how to get more customers for your business? Do you want to connect to more of the right potential customers/clients? Starting a YouTube channel is one way to do exactly that. Should that be the case, you’d be well-served to read this great article and watch the accompanying video. That said, even if you…
Your Website’s Appearance is More Than Just “Looks”
“We think our website looks good enough, it doesn’t need to be improved.” “Sure, our website like, may not look great-great. But, it’s mostly fine.” Have you ever found yourself saying that? For many business owners, there may be a feeling of “our website looks good enough. It may not be perfect, but it gets…
The Most Effective Kind of Content Marketing
“I hear you say that content marketing is important, but is it really that important? It just seems like a lot of work and I’m not sure there’s going to be that much payoff for us.” That sure is something that Danny Star and the team here have heard from clients and prospective clients many…
The New Hot Trend in Marketing: Optimism
“We want our marketing to be ‘optimistic’ and ‘upbeat.” “There’s too much negativity in the world. We’re trying to do something positive with our marketing.” Danny Star and the team here often hear that from clients and prospective clients. It certainly makes sense that folks want to be more optimistic in just about everything they…