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A Lesson in Authentic Marketing from Skateboarding 

“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.”  That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years.  Everyone wants marketing to be authentic, to be real.  “Authentic marketing” can be a bit difficult to…

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The Main Thing to Keep in Mind About Google’s June & July Updates 

Yesterday, Google released a “broad core algorithm update.”  If that sounds like a big deal, it is.  Sure, there are plenty of folks on Bing.  But, there’s only one Google.  When it comes to folks finding your business online, there’s Google, and then there’s everyone else.  So, making sure that your business is constructed in…

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