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“Tastes Like Wow” – Lessons from Fresh Fruit Marketing 

Kiwis.  Not something that everyone thinks about daily.  Here at the Danny Star team, opinions on kiwis were mixed.  Some loved them. Others had never actually had one.  But, as with anything else in any other industry, digital marketing can help sell them.  The team came across this article about how a New Zealand-based company…

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Great Video Marketing When You Don’t Have Many Resources 

“We’d love to make videos for TikTok, YouTube, or anything else, but we just don’t have the resources.”  If Danny Star and the team have heard that from one prospective client, we’ve heard it from many.  Yes, it can be intimidating, particularly if your competition already has a following there.  However, as we often say,…

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Being Smart About “Going Where the People Are” 

“We’re trying to put our business ‘where the people are.”  “We’ve been following the numbers and going where the customers are.”  In theory, that’s a great idea.  After all, you want to put your business in front of as many of your potential customers as possible.  Yet, as Danny Star sometimes points out to potential…

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Client of the Week: J. Gudiel Landscape Inc. 

What They Do:  To put it simply, they can make your landscape beautiful. Located in Framingham, MA, their landscaping and hardscape clients are also in Westborough, Bellingham, Weston, Milford, Sherborn, Wellesley, Natick, Hopedale, Ashland, Holliston, and the surrounding area.    In addition to residential and commercial landscaping and hardscape design services, they also offer the…

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