“Well, if we’re going to be marketing on TikTok, we have to do something new.” That’s a common marketing thought. The truth is: “… maybe. But not necessarily.” Yes, TikTok is different from any other marketing platform. Much of what’s most effective there might not work on another marketing platform. That said, you don’t have…
Category: Marketing Consulting
What You Can (and Shouldn’t) Take from Google
We talk to clients who say things like: “why do we need to worry so much? Shouldn’t we just do everything that Google says to do and then just go from there?” It makes sense to think that. After all, so much of being successful at modern, local SEO is about meeting Google’s expectations. That…
More Best Practices for TikTok Ads
Instagram, Facebook, and Twitter can be a bit intimidating at first. That said, just about everyone knows how to take a picture, write something short and to the point, then press a few buttons. TikTok, on the other hand, can be far more intimidating. The average TikTok can seem way more involved. There’s so much…
Client of the Week: Be Mi Los Angeles
What They Do: They make trending kids’ fashion and they make it better than anyone else. With “back to school” officially upon us, here at the Danny Star Team, we wanted to highlight Be Mi Los Angeles. Whether you’re looking for the perfect looks for your kids at school, on the weekends, on special…
It’s Never Too Early to Think About Holiday Marketing
As August becomes September, the holidays are a little less than four months away. While it’s (probably) too early to start buying presents, it is not too early to put together your holiday marketing strategy. Indeed, Danny Star and the team have clients that are already almost full with their holiday bookings. The holidays are…
Dealing with Google Changes and Updates: Best Practices
Whenever Google makes some kind of change, whether it’s major or sometimes even minor, the Danny Star Team gets questions. That makes sense. These days, Google is such a major factor in terms of how a business is perceived online. “Are these changes going to hurt us? How can we deal with them?” And so…
Mental Health in the Workplace: An Ongoing Priority
With millions and millions of people in the United States vaccinated against COVID-19, more businesses are returning to in-person offices. However, it hasn’t all gone well. For example, “roughly 1 in 3 workers back in the workplace said the return-to-office shift negatively impacted their mental health.” Just because the world has returned slightly more “back…
Top Marketing Tips from the American Booksellers Association
Have you been trying to “think outside of the box” but can’t seem to come up with anything new? Does it feel like everything you’re doing is just some variation on something that you’ve done before? Some of the best ways to think of something new: look at the competition, look at something you’ve done…
Corporate Social Responsibility Done Right
Have you been doing more with your company’s “corporate social responsibility” but aren’t sure exactly how to go about it? Does it feel like something that your company isn’t big enough for? Here on the Danny Star Team, we take corporate social responsibility seriously. Website Depot, whenever possible, gives back to the community. That can…
Why Now is the Best Time to Get Started with TikTok Marketing
“TikTok? Isn’t that fad over yet? We don’t need our business to reach out to teenagers, so no, we don’t need TikTok marketing.” Many business owners have that same concern, perhaps not in those exact words. The truth is that TikTok marketing has always been a good investment. But, and this is crucial, that’s especially…