A white Christmas. The family sitting around the fireplace. Stockings hung from the mantle with care. Just reading those words and seeing those images in your mind’s eye is enough to provoke powerful feelings. That’s true even if you’ve never really experienced those things. This is the time of year when many companies engage in…
Category: Marketing Consulting
When You Do Well, Let People Know
Does it feel like your company is doing great but more people don’t know about you? Have you felt as if your company doesn’t get the credit that it deserves? So many of the business owners that Danny Star and the team here talk to feel that way. As everyone’s industry is competitive, it can…
TikTok Helps Small Businesses With TikTok Marketing
Have you tried TikTok marketing for your business? Does it feel like you can’t quite get a foothold in it, to find where your brand fits in on the platform? That’s more common than you might think. TikTok marketing is, as Danny Star has told so many of our clients, unique. It’s not like other…
Advice for Marketers and Small Business Owners Alike
Are you looking for advice for your company from someone you can trust? Does it feel like there are a lot of so-called “digital marketing experts” out there who aren’t really experts in much of anything, let alone digital marketing? That’s just one of the reasons that so many folks come to Danny Star. Over…
Another Reason Authenticity is So Important on TikTok
Have you been thinking to yourself: “is it really all that important to be authentic on TikTok?” If you’re like so many of the business owners we’ve talked to, you may think something like: “my company is authentically offering a great product or service. Is that authenticity?” These are valid queries. Many business owners see…
The Hidden Power of TikTok Marketing
“Why would I want to expand my TikTok marketing? Do people really use it all that much?” At this point, there’s little denying the power of marketing on TikTok. Millions of people all across the world (and especially in America) there are folks from all walks of life looking to spend money while on TikTok….
TikTok Marketing: Embrace the Power of “Don’t”
Does it feel like your TikTok marketing just blends into the background? Are you not getting everything out of TikTok that you would like (or you haven’t even gotten started?) Common complaints to be sure. TikTok, as you’ve heard Danny Star and the team say if you’ve read these blogs for any length of time,…
Danny Star to Speak at the White Label Expo in NYC
If you have something to offer, one of the best ways to “put yourself out there,” so to speak, is to offer it to others. So many of the folks that Danny Star meets with in his consultations are small business owners or digital marketers. Each has developed skills, real-world experience, and so much more…
Navigating TikTok Marketing the Right Way
Have you been looking for more ways to get ahead on TikTok? Does it feel like the rules are arbitrary and ever-changing when it comes to social media platforms? Those are just some of the reasons that Danny Star and the team recommend an omnichannel digital marketing platform to just about all of our clients….
Using Sound Right in your TikTok Marketing
Have you gotten everything out of your TikTok marketing that you want? Or, alternatively, have you yet to get started with your TikTok marketing? There’s never a better time to get started marketing on TikTok than right now. The sooner you do so, the sooner you can reap the benefits that marketing on TikTok can…