Danny Star

Quick, Easy, and Effective Ways to Get Ready for Holiday Marketing 

“I really have to worry about holiday marketing? Halloween isn’t even for a few days.”  Yes, yes you do.  As Danny Star and the team tell our clients, prospective clients, and basically anyone who’ll listen, the holiday season starts early. Waiting until the last minute to do things can severely damage your holiday efforts.  That…

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Danny Star

E-A-T-ing Right: Who Does (and Doesn’t) Have to Worry About Google’s E-A-T

Many of the clients of Team Danny Star (as well as prospective clients) will, rightly, do their own research before they speak to us. One question we’re asked by those clients from time to time is some version of: “does our content fit Google’s “E-A-T” idea?”  It’s a good question.  If you don’t know, “E-A-T”…

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Danny Star

Basic Fundamentals of Online Reputation Management 

Are you worried about your company’s online reputation? Does it feel like you’re one bad review away from disaster?  One of the many services that Danny Star and the team provide is online reputation management. That means building your online reputation, improving it, and maintaining it once you’ve got it where you would like.  That…

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Danny Star

The Content Marketing Secret (That’s Hidden in Broad Daylight) 

“We keep writing all of these big, long blogs, but nothing seems to really help our SEO. What are we doing wrong here?” The Danny Star team gets asked some version of this often. Intuitively, that makes sense.  So many of us are ingrained with the idea that “hard work is rewarded.” You work hard…

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