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What You Can Learn About Marketing from the Pediatrics Industry 

It’s always good to see what others are doing for their marketing.  That’s especially true when it’s someone in your industry, one of your competitors.  However, sometimes, if you’re looking for more ideas, you can go outside of your industry, too.  While every company is different (to say nothing of industry) there are some ideas…

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The Pen is Mightier Than Your Intentions: Necessity of Marketing Writing

There is little more important to your marketing than the written word.  Sometimes, it might not seem that way.  After all, typing words takes fractions of a second. They can be deleted even faster.  But, for all the importance of graphics, pictures, videos, and more, writing is still critical to the digital marketing success (and…

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Taking Advantage of New Opportunities Properly As Soon As They Arise 

Danny and the team here are digital marketing professionals.  That means we have years of experience with online marketing, etc. etc. Additionally, it means that we know immediately when things change.  By that same token, it means that our clients don’t have to.  Don’t get us wrong: our clients are engaged.  Of Danny’s clients, so…

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How Marketing for the Holiday Can Help All Year Long 

“If we could just make the money we did at the holidays all year long, we’d be great.”  So many business owners have said some version of that.  Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas.  After all, owners of fireworks companies…

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What We Can Learn from Cattle Marketing (Yes, Cattle Marketing) 

To write these blogs, we go through a lot of marketing articles and stories every morning.  Much of it is dreck.  Rewrite: almost all of it is dreck.  Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum.  Every now and then, we encounter something insightful, new, and important….

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