“We’re trying to put our business ‘where the people are.” “We’ve been following the numbers and going where the customers are.” In theory, that’s a great idea. After all, you want to put your business in front of as many of your potential customers as possible. Yet, as Danny Star sometimes points out to potential…
Category: Marketing Consulting
Client of the Week: J. Gudiel Landscape Inc.
What They Do: To put it simply, they can make your landscape beautiful. Located in Framingham, MA, their landscaping and hardscape clients are also in Westborough, Bellingham, Weston, Milford, Sherborn, Wellesley, Natick, Hopedale, Ashland, Holliston, and the surrounding area. In addition to residential and commercial landscaping and hardscape design services, they also offer the…
Using All Your Resources to Get Things Done
“I know I have to post something, but what?” “We want to get started with video marketing, and… I don’t know how we actually start.” These are common concerns that Danny Star and the team hear often. When a business owner starts with something new, they (naturally) want to do it right. Whether it’s video,…
The Hidden Strength of TikTok Ads
“What is it about TikTok that makes things go so viral so fast?” “Our competitors have all these followers already on TikTok. Is it too late for us to start?” Those are some common questions that Danny Star and the team here are asked. One of the great strengths of TikTok is that, in a…
Client of the Week: Elite Moving & Storage
Who They Are: Simply put, they’re Southern California’s most trusted professional moving company. Moreover, they’ve been that for the last 25 years. If you go to their site, you can see the many, many world-famous celebrities who have used their services for decades (and felt strongly enough about having done so to sign something…
The Secret to Being Ahead of Trends
“I don’t want to chase trends, I want to be ahead of them.” That’s something Danny Star and the team here have been told, in one form or another, by many business owners. It makes sense as to why. After all, if you’re ahead of the trends, you can reap the rewards. If you’re behind…
“Leave No Stone Unturned” – Maximizing Your Digital Marketing Impact
Most cliches and ancient phrases come from something, a deeper meaning. One of our favorites here on Team Danny Star is “leave no stone unturned.” Essentially, it means “do everything you can work,” “work very hard,” etc. It has particular resonance when applied to digital marketing. Allegedly, it comes from an ancient Greek legend. The…
Unsure What Features to Offer? Just Listen
“We know we’re good at what we do, but we aren’t sure what to emphasize.” “Our company handles business right. That said, we don’t know which parts to play up the most.” These are common questions that marketers and small business owners have to deal with. Your company does so many things well that it…
Client of the Week: Alvy Luxe
What They Do: They make clothes that look and feel fantastic anywhere, from the street to the hottest spots. Everything they do is focused around the idea of creating something that’s fashion-forward, all without having to sacrifice comfort. That said, the apparel they make is always functional, too. These tops, bottoms, jumpsuits, dresses, and…
Best Ways to Avoid “The Common Errors”
When you sit down to figure out your online marketing strategy, do you worry about making mistakes? Does it feel like there are all these strange, esoteric, frankly counterintuitive rules that don’t seem to make much sense? It’s that way for many people when they do their own marketing. Indeed, it’s true of some folks…