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From Defensive Posture to the Front Foot: Beyond Business Survival 

“Survive.”  “Get through.”  “Do what you have to do to keep your business going.”  That was much of the advice we read (and even gave) during the beginning of the pandemic.  As so many businesses struggled in March and April, survival was key.  For many businesses, it still is today.  Just about every company in…

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E-A-T-ing Right: What to Know About How Google Looks at Content 

Expertise. Authoritativeness. Trustworthiness.  It’s not the credo for a very exclusive academy.  Those are some of the major guidelines Google uses in their search quality evaluations.  Google wants the best, highest quality content to rise to the top of their rankings.  So, they look for articles that have those three qualities.  Google looks at “EAT”…

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Don’t Know Where to Start with Marketing? Look to Your Competitors 

Many of the clients Danny and the team connect with are start-ups.  They’ve just begun their journey.  So, quite fittingly, they ask something like: “where do we start?”  More or less, in some form, Danny’s answer is something like: “look at your competitors.”  That’s not to say “steal,” of course. Digital marketing that looks or…

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In Business, Marketing, and Life, Don’t Forget to Celebrate 

Labor Day Weekend is here.  Take advantage of it.  Enjoy it.  Don’t just muddle through.  We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.”  While that may be a cliche…

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Always, Always Something You Can Do for Your Business 

Even when things look their bleakest, there’s always something you can do for your company.  That’s been one of Danny’s core messages for a long time. However, it’s taken on added meaning since the pandemic.  Many business owners, even successful ones have, for lack of a better word, given up. They stopped trying to move…

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In Marketing, “Pivoting” Means More than “Change Your Messaging” 

If you’re like us, you’re probably tired of hearing the word “pivot” at this point.  You’ve probably heard it often in regards to digital marketing and branding during COVID-19.  The idea is that you change your marketing to better help people right now.  It’s really good advice.  Odds are, if you’re still in business and…

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A Picture Says a Thousand Words About Your Values, Brand, and More 

“Content is king,” Danny says, well, pretty much all of the time.  However, “content” does not mean “just words.”  In fact, “words” are usually the last part of “content.” Pictures and now videos are as much if not much more important.  In these blogs, you’ll find that we invariably have at least three pictures.  They…

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First Impressions After Buying: Never Too Early for Customer Retention

You’ve made a sale! Congratulations!  Now what?  If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer.  As…

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