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Hanging On to Customers in a Pandemic and Any Other Time 

Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have.  Think about that.  This is why it’s so important to hang onto the customers you’ve already got.  It’s hard enough to make it in business…

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From Understanding to Action

“We understand this is a difficult time….”  “In these challenging times…”  “It’s impossible to overstate how difficult these times can be for many…”    If you’re like Danny and the team here, you’ve probably seen so many variations on those exact messages through the pandemic.  We’re not knocking the message itself. It’s an important message….

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Marketing Has Increased During COVID: How to Keep Pace 

It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up.  This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…

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The Transition from “Difficult Times” to Helpfulness in Marketing 

When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…

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