Business Marketing During COVID-19 $95
If you’re looking for inspiration in your marketing, you may look at your competitors. You may look at what you’ve done in the past. One thing that Danny Star and the team do here from time to time: look at the industries that are struggling. Look at the ones that have faced unprecedented challenges, the…
Accessibility is important. That’s true figuratively and literally. When Danny Star discusses “accessibility,” he usually means it in the context of “accessing your website.” This is often phrased in the question: “Is your website mobile optimized?” Can your customers/clients/anyone else access your site from anywhere on any device? However, another definition of accessibility is to…
Have you ever considered working with your competitors? Right. We almost closed the tab, too. Danny Star and the team came across this controversial (to say the least) article this afternoon. Obviously, you want to do this as little as possible. But, there were some interesting ideas that we wanted to explore. Many of them,…
What They Do: They offer a wide range of protection products that provide wooden surfaces with real protection. Wood is beautiful. Wood buildings and structures can stand the test of time. To do that, though, they need help. Wood is a living material. It’s not like plastic, something that was never really alive. Wood…
“What do my customers really want?” “Is there something I can give my customers that no one else can?” Business owners ask themselves (as well as Danny Star and the team here) that kind of question all the time. Usually, the answer presents itself: better services, improved products, boosting the overall customer experience, and so…
“How can I improve my content?” “What is my content missing?” We’re often asked some version of that question from new and prospective clients. The truth is that every company’s content is going to be different. That’s the case whether you’re doing this through blogs, podcasts, videos, vlogs, and so much else. But, there’s one…
All industries were affected by the pandemic, more or less. Some were more affected than others, of course. But, each had to make changes. For many businesses, they ramped up their digital marketing. Others tried digital marketing for the first time because, well, they had no other choice. This morning, Danny Star and the team…
Danny Star and the team here have read seemingly millions of articles concerning “marketing do’s and don’ts.” With most of these articles, the “don’ts” are an afterthought. They’re usually tacked on at the end or just breezed through at the beginning. Every now and then, though, there’s an article that has some great “don’ts” worth…
At Website Depot, Danny Star has created the kind of work environment where folks get along. Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online. While every business wants…
Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways. This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…
