The Transition from “Difficult Times” to Helpfulness in Marketing 

When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…

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Client of the Day: Just Right Painting 

What They Do:  They are excellent residential and commercial painting contractors. Interiors and exteriors, homes, apartments, small businesses, big companies, and everything in between: they handle it all.    In fact, they also do the painting for any number of HOA (Home Owners’ Association) and construction sites, too. What sets this group apart from so…

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