News

ds

Always, Always Something You Can Do for Your Business 

Even when things look their bleakest, there’s always something you can do for your company.  That’s been one of Danny’s core messages for a long time. However, it’s taken on added meaning since the pandemic.  Many business owners, even successful ones have, for lack of a better word, given up. They stopped trying to move…

Read More

ds     actual

Client of the Day: NSBM Seattle 

What They Do:  They provide their customers with the absolute finest lumber, hardware, building materials, and tools available. From retail customers to the professional builder (and everyone in between) they serve a wide base of clients.    A major factor that sets them apart from other groups is that they purchase premium quality lumber products…

Read More

ds

In Marketing, “Pivoting” Means More than “Change Your Messaging” 

If you’re like us, you’re probably tired of hearing the word “pivot” at this point.  You’ve probably heard it often in regards to digital marketing and branding during COVID-19.  The idea is that you change your marketing to better help people right now.  It’s really good advice.  Odds are, if you’re still in business and…

Read More

ds

A Picture Says a Thousand Words About Your Values, Brand, and More 

“Content is king,” Danny says, well, pretty much all of the time.  However, “content” does not mean “just words.”  In fact, “words” are usually the last part of “content.” Pictures and now videos are as much if not much more important.  In these blogs, you’ll find that we invariably have at least three pictures.  They…

Read More

ds     or

First Impressions After Buying: Never Too Early for Customer Retention

You’ve made a sale! Congratulations!  Now what?  If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer.  As…

Read More

ds

Pivoting, Not Abandoning: Why “Old” Forms of Marketing Still Matter 

“Everyone’s online all the time now.”  “What really matters is digital marketing. You can forget about everything else.”  “You have to reach people where they live. We were always going to live more and more online, the pandemic just accelerated it.”  Have you heard some version of these sentiments over the last few months?  Of…

Read More

ds

Client of the Day: Dale’s Valley Electric 

What They Do:  Since 1967, Dale’s Valley Electric has provided so many residential and commercial electric services to the San Fernando Valley and surrounding areas.  When people hear the word “electrician,” they might have too limited an understanding as to what that actually entails. Dale’s Valley Electric can help with new meters and electrical panels,…

Read More

ds

Lessons From Marketing Products that Were Previously Taboo 

The biggest cliche in marketing might be “the world is always changing.”  That’s true, but it’s important to note the many ways that the world isn’t changing, too.  For example, as more states legalize marijuana, more companies are getting into it. That means that, in a relatively short period of time, there’s been a real…

Read More

ds

When Asking “Is ____ Marketing Necessary,” the Answer is Always Yes 

“Does automobile marketing matter during the pandemic?”  “Is marketing towards travelers still relevant during COVID-19?”  “Should the hospitality industry shut down all marketing until the pandemic has passed?”  If you’re reading this blog, we imagine that you’ve read plenty of articles with similar headlines over the last few months.  It makes sense, in a way….

Read More