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The One Factor All of Your Marketing and Content Must Take Into Account 

Everyone’s looking for that “one simple trick.”  The “one secret,” the “one thing” that will separate them from the pack. We all have that feeling that just one thing will allow us to bypass the hard work and go beyond our competition.  It doesn’t work like that.  There is no “silver bullet,” one winning trick…

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Understanding How Your Customers are Different and Where They’re the Same 

When we meet with new and prospective clients, certain subjects come up often. How we tailor a plan for the client, how they can grow their business, and so forth constants. Something else that’s mentioned regularly: how to target your customers.  It’s important to put your products, goods, and services in front of your specific…

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Keeping Communication Open Between Marketers and Businesses 

If your company hires a marketing company, you need to be able to work together.  The right marketing company understands that it’s your company.  They work around what you know and what you want.  By emphasizing what makes your company stand out from the rest, they can help your company to go that much farther. …

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Speak to Your Potential Customers Where They Are 

As you may know, every day Danny and the team here go through the most recent articles about digital marketing, social media, web design, all of it.  Usually, the different outlets we check are writing about various topics.  However, sometimes, many folks are writing about the same thing but they don’t realize it.  Today’s theme…

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More Than Pretty Flowers: What We Can Learn from Floral Marketing 

Danny and the team leave no stone unturned in terms of finding the best, most effective forms of online marketing. In addition to overturning stones, we look at the flowers, too.  This morning, we came across an interesting article called “How to Better Leverage Benefits of Fresh Products, Floral in Marketing.”  You don’t have to…

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