Business Marketing During COVID-19 $95
Few phrases have been more abused in marketing and really business in general than “win win.” As the dictionary says (and yes, “win win” is now in the dictionary) “of or denoting a situation in which each party benefits in some way.” That’s not to say that both parties benefit equally. Rather, they both get…
If you’re like us, you’re probably tired of hearing the word “pivot” at this point. You’ve probably heard it often in regards to digital marketing and branding during COVID-19. The idea is that you change your marketing to better help people right now. It’s really good advice. Odds are, if you’re still in business and…
“Content is king,” Danny says, well, pretty much all of the time. However, “content” does not mean “just words.” In fact, “words” are usually the last part of “content.” Pictures and now videos are as much if not much more important. In these blogs, you’ll find that we invariably have at least three pictures. They…
You’ve made a sale! Congratulations! Now what? If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer. As…
“Everyone’s online all the time now.” “What really matters is digital marketing. You can forget about everything else.” “You have to reach people where they live. We were always going to live more and more online, the pandemic just accelerated it.” Have you heard some version of these sentiments over the last few months? Of…
What They Do: Since 1967, Dale’s Valley Electric has provided so many residential and commercial electric services to the San Fernando Valley and surrounding areas. When people hear the word “electrician,” they might have too limited an understanding as to what that actually entails. Dale’s Valley Electric can help with new meters and electrical panels,…
The biggest cliche in marketing might be “the world is always changing.” That’s true, but it’s important to note the many ways that the world isn’t changing, too. For example, as more states legalize marijuana, more companies are getting into it. That means that, in a relatively short period of time, there’s been a real…
“Does automobile marketing matter during the pandemic?” “Is marketing towards travelers still relevant during COVID-19?” “Should the hospitality industry shut down all marketing until the pandemic has passed?” If you’re reading this blog, we imagine that you’ve read plenty of articles with similar headlines over the last few months. It makes sense, in a way….
Often in these blogs, Danny or a member of the team will explain something in “broad strokes.” That way, you’ll become aware of something you may not have heard of before, so that you can find ways to incorporate it into your own company. Sometimes, however, Danny and the team like to highlight the level…
“I’m so tired of being on Zoom.” “All I did today was talk to one person on Skype after another.” Have you found yourself saying that? If you haven’t, then odds are someone you know has. The truth is that the pandemic has spurred the rise of truly incredible videoconferencing technology… and also, after a…
