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Responsible Marketing That’s Truly Responsible 

Have you been looking for ways to make your marketing more “responsible” and “ethical?” Does it seem like the rules governing such a thing change quite often?  “Responsible marketing,” definitionally, is something to aspire to.  After all, we all want to do good in the world.  Of course, marketing, by its very nature, is often…

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Client of the Week: SV Recovery 

What They Do:    In their own words, their job is “providing vital services with hope for tomorrow.”  SV Recovery is a private Los Angeles alcohol and drug detox facility that is as beautiful as it is luxurious.  Their indispensable therapies form the foundation for recovery from substance abuse, psychotropic disorders, co-occurring disorders, and others. …

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Small Channel YouTube Tips (That Can Work for Your Marketing)

Wondering how to get more customers for your business? Do you want to connect to more of the right potential customers/clients?  Starting a YouTube channel is one way to do exactly that.  Should that be the case, you’d be well-served to read this great article and watch the accompanying video.  That said, even if you…

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Your Website’s Appearance is More Than Just “Looks” 

“We think our website looks good enough, it doesn’t need to be improved.”  “Sure, our website like, may not look great-great. But, it’s mostly fine.”  Have you ever found yourself saying that?  For many business owners, there may be a feeling of “our website looks good enough. It may not be perfect, but it gets…

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The New Hot Trend in Marketing: Optimism 

“We want our marketing to be ‘optimistic’ and ‘upbeat.”  “There’s too much negativity in the world. We’re trying to do something positive with our marketing.”  Danny Star and the team here often hear that from clients and prospective clients.  It certainly makes sense that folks want to be more optimistic in just about everything they…

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Client of the Week: EGA Logistics 

What They Do:    EGA Logistics offers some of the best Yard Management, Truckload, Dedicated, LTL, Freight Brokerage, Warehousing Services, and Material Handling that you’ll find anywhere.  They understand that it’s critically important to their clients’ operation that their goods reach their final destination.  For one, that means that they tailor their shuttle services to…

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