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Danny Star

What to Always Remember About Google’s “E-A-T” 

Expertise. Authority. Trustworthiness.  You know that’s what Google is looking for in terms of “E-A-T.” But, do you know how they determine that? Do you know your site’s “E-A-T” score?    As you may know, Google certainly considers “EAT” important, but they look at it differently for different sites. They tend to be more stringent…

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Danny Star

Some More of the Downsides of Hiring Digital Marketing Freelancers 

Over the years, Danny Star has extolled the virtues of hiring a digital marketing agency over freelancers to any number of clients. There are many reasons for this, several of which we’ve elaborated on in the past.    Recently, we came across an article in Search Engine Journal which also showed some of the drawbacks…

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Danny Star

One of the Best Ways to Respond to a Google Update: Balance 

Does it feel sometimes like Google does updates without anyone knowing about it? That’s not just you – that’s really happened. In fact, something like that just happened recently. The Google Search Central twitter account recently posted: “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8.”   …

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