What’s your defense against economic uncertainty? We’ve already seen how the pandemic affected many businesses. In times of economic uncertainty, you may choose to slash your marketing budgets and ignore the value of digital marketing.
But if you stop advertising just to save money, it will be equivalent to stopping a clock in the hopes of saving time.
Businesses that thrive during rocky times are the ones that utilize digital marketing. They refine their SEO to improve their Google visibility. They also invest in multichannel marketing to help them stay ahead of the curve.
Most of all, these businesses hire digital marketing agencies. However, it’s not enough to work with any digital marketing firm.
You need to make sure that you are partnering with an agency that listens to your business goals and message to implement a strategy that drives desired results.
In return, your business will see the greatest return on your digital marketing investment.
Unfortunately, not all digital marketers get this right.
That’s why Danny Star and his marketing ninjas are different.
Danny Star’s full suite of marketing services is a combination of best practices, extensive experience, and expertise to help your business ahead of the game.
Digital Marketing is Now Mandatory
You can’t deny the fact that consumers rely heavily on digital to research products.
According to Google, 48% of consumers start their buying journey by inquiring on search engines. 33% of consumers are looking to brand websites while the remaining 26% are searching for products using mobile apps.
Digital marketing today is a wide system of channels that business owners must be onboard.
However, advertising online is a complex road.
To achieve the true benefits of digital marketing, business owners should partner with a marketing agency to create strategies that can make a significant result through engagement marketing.
Engagement marketing is vital in today’s digital marketing because it forms meaningful interactions with potential clients and returning customers based on the details collected over time.
As you engage with your customers in a digital landscape, you are building brand awareness while you set your company as an industry thought leader. Most of all, you are placing your business at the forefront when your customers are ready to buy.
Danny Star’s digital marketing solutions include an omnichannel strategy that collects valuable data to understand target audience behaviors. With the insights from the data, it will be easier to create new ways to improve customer engagement.
By having a strong omnichannel customer engagement digital marketing strategy, you can expect to retain an average of 89% of your customers.
When you look at the future of digital marketing, you can see a continued rise in wearable devices.
Social media will be more conversational in the B2B arena. For SEO purposes, video content will be more refined.
In terms of email marketing, this form of digital marketing will be more personalized.
Danny Star’s Digital Marketing Services
To optimize the benefits of digital marketing, you should get the help of a marketing genius with a team of marketing specialists who can help you get to know your audience, provide metrics, and learn vital data about your audience.
Paid Search
Also known as pay-per-click advertising, paid search is an effective tool to boost your site traffic. But you will lose all your marketing money if you don’t know how to do it right.
Danny Star’s team is well-experienced in utilizing paid search to craft unique, personal ads that increase conversions.
Search Engine Optimization (SEO)
The use of SEO is undoubtedly the best way to drive visitors to your site without spending a lot of money.
It’s a game-changer because 90% of people who are searching for products don’t have an opinion about a brand yet. Then again, it can make or break your company’s goal if you don’t know what you’re doing.
When you partner with Danny Star and his marketing team, you can see increase visibility. The team’s strong SEO strategies can help boost your site’s organic traffic that can be a great first step to form a lasting customer relationship.
Content Marketing
It’s all about offering relevant content to your audience. The content marketers of Danny Star will craft an effective content marketing strategy that puts your company as a leader and a trustworthy source of information.
Because most buyers are self-directed, content marketing has become more vital as it can help get three times more leads compared to a paid search ad.
Social Media Marketing
It’s not enough to just have an active social media account. You need to weave social elements to create sharing opportunities.
The more your followers are motivated to engage with your content, the more likely they will share your content or brand with their friends. This will help in inspiring them to become your customers.
Email Marketing
It’s the quickest way to reach your customers with vital information. However, to be successful in this form of marketing, your email campaigns must be engaging, informative, and entertaining to prevent them from getting buried in your customers’ inboxes.
Danny Star and his team of email marketers will craft trustworthy, conversational, relevant, and strategic marketing emails.
Maximizing ROI with Danny Star Digital Marketing Services
Digital marketing is no longer an afterthought. It has to be on top of your list.
Danny Star’s marketing services have a proven track record to deliver high-quality results on time. His data-driven LA digital marketing company conducts regular audits, visitor tracking, and other methods to quantify your success.
If you wish to know more about the digital marketing services of Danny Star and how his marketing consultants can elevate your business, please call: (213) 457-3250.