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Danny Star

A Review of Google’s New Product Review Best Practices 2021

Just when Google’s core algorithm update ended in late November, they announced that they’re going to conduct a December 2021 Product Review Update. As with any announced Google update, the first course of action is not to be too concerned. While there can be some fluctuation in the rankings after one of these, things tend…

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Danny Star

What Google’s Update for Mobile Indexing Can Mean for Your Company 

As you may have already heard, on Friday, Google pushed back their plans for “mobile-first indexing.” The idea was, as Google said about five years ago, “to make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps,…

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Danny Star

Client of the Week: Journey Builders 

What They Do:    When it comes to roofing and construction in Los Angeles, there’s Journey Builders and then there’s everybody else. For many years, they’ve provided the best, most energy-efficient roofing options to their customers.    For example, all of their roofing projects meet the stringent “Title 24 Cool Roof” requirements. That means that…

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