News

ds

What We Can Learn About Digital Marketing from Home Furnishings 

All industries were affected by the pandemic, more or less.  Some were more affected than others, of course.  But, each had to make changes.  For many businesses, they ramped up their digital marketing.  Others tried digital marketing for the first time because, well, they had no other choice.  This morning, Danny Star and the team…

Read More

ds

When It Comes to Your Marketing, Listen to the “Don’ts” 

Danny Star and the team here have read seemingly millions of articles concerning “marketing do’s and don’ts.” With most of these articles, the “don’ts” are an afterthought.  They’re usually tacked on at the end or just breezed through at the beginning. Every now and then, though, there’s an article that has some great “don’ts” worth…

Read More

ds

‘Tis Always the Season for Giving: The Power of Kindness at Work 

At Website Depot, Danny Star has created the kind of work environment where folks get along.  Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online.  While every business wants…

Read More

ds

The Industries That Need to Amp Up Their Digital Marketing Efforts 

Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways.  This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…

Read More

ds     or

Client of the Week: HillQuest Security 

What They Do:  They are professional security. With the most stringent hiring standards in the industry, they hire only the best, most experienced pros. Then, once they are hired, they get HillQuest’s unique training to become even better.  Only once they’ve met HillQuest’s standards (which are similar to those of the bureau of security and…

Read More

ds

What You Can Learn from Jewelry Marketing 

Jewelry.  Gorgeous to look at. Luxurious. Opulent. A symbol of status for millennia.  All that said, it doesn’t sell itself.  Jewelry, like just about everything else, requires marketing.  This morning, Danny Star and the team here came across an article about marketing for jewelry. Even if your business is the exact opposite of selling engagement…

Read More

ds

Preparing for the Future (and the Present) with ABT 

“Always be closing.”  You’ve probably heard that in sales and marketing.  It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.”  What it means, more or less, is “never lose focus of your goal.”  No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…

Read More