Business Marketing During COVID-19 $95
If you’ve read these blogs for any length of time, then you know what an emphasis Danny Star puts on analytics and data. You have to read them. Then, you can use that info to help grow your business. Specifically, at least in terms of online marketing, you can figure out how and where to…
All industries were affected by the pandemic, more or less. Some were more affected than others, of course. But, each had to make changes. For many businesses, they ramped up their digital marketing. Others tried digital marketing for the first time because, well, they had no other choice. This morning, Danny Star and the team…
Danny Star and the team here have read seemingly millions of articles concerning “marketing do’s and don’ts.” With most of these articles, the “don’ts” are an afterthought. They’re usually tacked on at the end or just breezed through at the beginning. Every now and then, though, there’s an article that has some great “don’ts” worth…
At Website Depot, Danny Star has created the kind of work environment where folks get along. Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online. While every business wants…
Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways. This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…
What They Do: They are professional security. With the most stringent hiring standards in the industry, they hire only the best, most experienced pros. Then, once they are hired, they get HillQuest’s unique training to become even better. Only once they’ve met HillQuest’s standards (which are similar to those of the bureau of security and…
When Danny Star and the team look at various industries to learn from, we tend to look at the ones that have been hit hardest by the pandemic. After all, they’re the ones that have had to adjust the most. Moreover, they’ve had to do so while under pressure, with their very existence threatened. As…
Jewelry. Gorgeous to look at. Luxurious. Opulent. A symbol of status for millennia. All that said, it doesn’t sell itself. Jewelry, like just about everything else, requires marketing. This morning, Danny Star and the team here came across an article about marketing for jewelry. Even if your business is the exact opposite of selling engagement…
You show potential customers what your company does. You demonstrate what it offers, how it can help solve someone’s problems. Have you told your company’s story? Or, alternatively, a story that’s similar to the one you want to tell about your company? We thought about that after reading this article. Telling the story (or a…
“Always be closing.” You’ve probably heard that in sales and marketing. It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.” What it means, more or less, is “never lose focus of your goal.” No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…
