Connecting to customers and potential customers isn’t easy. During a pandemic, when practically everyone is locked inside, it can be that much harder. You want to grow your business, to be able to reach out to more people. But, if no one can get out and move around, it can feel you’re cut-off from them. This is just one of the other reasons to have a top-notch website. This is something that comes up all the time in Danny Star’s marketing consulting in Los Angeles sessions: a website is a lifeline.
All that a Website Does
You’ve probably heard that a website is a “digital storefront.” People judge your business by its website just as they would a store they could physically walk into. If it looks poorly kept, is unpleasant to look at, items and services are hard to find, they probably aren’t going to want to do business with you. If you don’t have a good website/store, then how good can you bet at your job?
An Optimized Website: One Way to Make Your Company a Bit More Pandemic-Proof
You can’t predict the future with 100% accuracy. What you can do is to make your business flexible enough that it can adjust when it has to. A website won’t be shut down by a pandemic. No one can say a website is “inessential,” thus forcing it to shut its doors. When people are stuck in their homes to stop the spread of a virus, they can still get to your website. Of course, that’s just one way to have the kind of flexibility that can improve your business for the pandemic and what comes after. To schedule a consultation with Danny Star, with reduced $95 pricing for the pandemic, call (213) 457-3250.
