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Client of the Week: Scope Environmental 

What They Do:  This is the first time since we started writing these “Client Highlight” pieces that we’ve referenced a client for the second time.  There’s a very good reason for that.  One of Scope Environmental’s invaluable services is their fire damage restoration.  As of this writing, wildfires have been a constant problem throughout Southern…

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How Marketing for the Holiday Can Help All Year Long 

“If we could just make the money we did at the holidays all year long, we’d be great.”  So many business owners have said some version of that.  Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas.  After all, owners of fireworks companies…

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What We Can Learn from Cattle Marketing (Yes, Cattle Marketing) 

To write these blogs, we go through a lot of marketing articles and stories every morning.  Much of it is dreck.  Rewrite: almost all of it is dreck.  Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum.  Every now and then, we encounter something insightful, new, and important….

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From Defensive Posture to the Front Foot: Beyond Business Survival 

“Survive.”  “Get through.”  “Do what you have to do to keep your business going.”  That was much of the advice we read (and even gave) during the beginning of the pandemic.  As so many businesses struggled in March and April, survival was key.  For many businesses, it still is today.  Just about every company in…

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E-A-T-ing Right: What to Know About How Google Looks at Content 

Expertise. Authoritativeness. Trustworthiness.  It’s not the credo for a very exclusive academy.  Those are some of the major guidelines Google uses in their search quality evaluations.  Google wants the best, highest quality content to rise to the top of their rankings.  So, they look for articles that have those three qualities.  Google looks at “EAT”…

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Don’t Know Where to Start with Marketing? Look to Your Competitors 

Many of the clients Danny and the team connect with are start-ups.  They’ve just begun their journey.  So, quite fittingly, they ask something like: “where do we start?”  More or less, in some form, Danny’s answer is something like: “look at your competitors.”  That’s not to say “steal,” of course. Digital marketing that looks or…

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Client of the Week: Napoli’s Pizza Kitchen 

What They Do:  Pizza. Pasta. Sandwiches. Salads. All of them are delicious. Gluten-free and vegan options are available. However, the title isn’t “Napoli’s Salad Kitchen.” Napoli’s Pizza Kitchen has some of the best pizza in all of Southern California.    The specialty pies here truly are special. Unique pies such as “Spinach Artichoke,” “Lamb Sausage,”…

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