Danny Star

MedTech Best Practices (and Best Practices to Avoid) 

Digital marketing has affected essentially every industry.  If Danny Star and the team have said that to one client, we’ve said it to all of them.  That’s true for legal,  retail, and especially healthcare.  A study from McKinsey found that, in the last five years, 84% of medtech companies surveyed had “shifted more of their…

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Danny Star

Something to Keep in Mind for Making Your Site More ADA Compliant 

Have you taken steps to make your site more ADA-compliant, but you worry that you haven’t done enough? Does it concern you that, at any moment, someone could claim that your site isn’t ADA-compliant? Obviously, you want to make your site more ADA-compliant because you don’t want to be fined or anything of that nature….

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Danny Star

Even on TikTok, Marketing Doesn’t Have to be Flashy to Be Effective 

“Well, if we’re going to be marketing on TikTok, we have to do something new.” That’s a common marketing thought.  The truth is: “… maybe. But not necessarily.”  Yes, TikTok is different from any other marketing platform. Much of what’s most effective there might not work on another marketing platform.  That said, you don’t have…

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