“Getting a digital marketing agency sounds like it could be a good idea, but I’m not sure if it’s right for us.”
“We’re doing OK. Do we really need to hire an online marketing agency?”
There are always newer, more improved ways of increasing your online marketing reach. That said, digital marketing has been around for a long time.
Today, in 2021, a company saying “we don’t use digital marketing” sounds just like a company decades ago saying “we don’t really use any advertising. No radio, no TV, nothing in the yellow pages or the papers.”
While there are a few companies that can get by like that, that’s the rub – there’s only a few.
With the help of a digital marketing agency, a company can really grow that much further than it would otherwise.
There are any number of reasons for that which you probably already know. One (that’s often overlooked when potential customers talk to the Danny Star Team here) is how experts can benefit your company.
Experts for Your Business
It’s so common an analogy at this point as to almost be a cliche, but if your car broke down, you probably wouldn’t try to fix it yourself.
Sure, if it was just a flat tire or something of that ilk, maybe you would. But, if your car stops running mysteriously and you have to pull to the side of the road, you’d get an expert. A mechanic, someone from a road service company, a person with experience – that’s who you would bring in.
You would do this for any number of reasons: it’s more convenient than trying to figure it out for yourself. You want to get your car back up and running as quickly as possible. If you were to work on it, you might make things worse. Even if you were successful, you know that you would probably not make it run as well as a professional.
As you figured out early in the last paragraph, the same holds true for your online marketing.
“We don’t really specialize in video,” or “we don’t do TikTok” really won’t cut it anymore, not in many industries.
Why?
Because companies are hiring someone else who can.
With your small business, whether you’re a plastic surgeon, run a rehab/treatment center, or anything else, you may not have time to learn the ins and outs of every single social media platform. But, what you can do is work with someone who does and who also understands your company.
Saving you time while growing your business. That’s the real value in hiring a digital marketing agency.
For more help with growing your business, schedule a consultation with Danny Star at (213) 457-3250.
