Navigating TikTok Marketing the Right Way 

Danny Star

Have you been looking for more ways to get ahead on TikTok? Does it feel like the rules are arbitrary and ever-changing when it comes to social media platforms? Those are just some of the reasons that Danny Star and the team recommend an omnichannel digital marketing platform to just about all of our clients. Yes, TikTok marketing can be especially potent and powerful. However, it’s rare that there’s a client for which we recommend that they solely market on TikTok. 


Marketing on TikTok is unlike marketing on other platforms, yes. But, some of what you learn in developing marketing for TikTok can be used on other platforms. For example, TikTok is so focused on authenticity, on who you and your team/colleagues really are. Yes, that can come through very organically and authentically on TikTok. However, it should also be incorporated, somewhat, into your Facebook, Twitter, Google Ads, blogs, videos, and more. 

Danny Star

Another Reason It’s Important to Have Help 


Our team read this interesting article recently at “SevenFifty Daily,” which is “an online platform for the beverage alcohol trade.” As you may know, TikTok is very conscious about videos/pictures of alcohol. This article contains plenty of firsthand accounts from people who built big followings with this only to see the algorithm turn against them. 


Danny and the team have seen that plenty of times with clients in the cannabis industry. Each of the social media platforms (as well as Google) has very strict rules about cannabis, how it can be shown, or even how it can be referenced. Running afoul of these rules can come with severe penalties. 


That’s why it can be all the more important to work with someone who can help you navigate this. You don’t want to “put all of your eggs in one basket,” to use an old phrase. But, you don’t want to have a basket that’s full of holes that are difficult to see, either. 


Danny Star can help you and your team to succeed with TikTok marketing and more. For a consultation, call (213) 457-3250.