Keeping Your Hand Steady in an Uncertain Time


Have you ever heard the phrase “you have to keep a steady hand?” There’s some disagreement as to where it comes from, but it may come from sailing. When you’re on a sailboat, one person steers the boat with the tiller. If they whip their hand back and forth, the boat doesn’t really go anywhere. By keeping their hand steady, and adjusting when they have to, they can better chart a course to go where they want to. As you can probably see by now, this can be analogous to online marketing: you want to be flexible, yes, but you want to keep your hand firm, too. Danny Star can help you to better figure out how to navigate this new, more uncertain world.


Companies Have Arisen in Times Like This

As of this writing, the COVID-19 pandemic is in full force. People are, thankfully, staying home so as to slow or stop the spread of the virus. But, this has hurt any number of businesses. The unemployment numbers are just staggering, with so many people out of work. These are trying times. Something to keep in mind, though, is just how many companies were born in similar circumstances. To be clear, not just “companies,” but businesses that were incredible, worldwide success stories.


It’s hard to compare anything to this current moment because of the pandemic, but the 2008 Great Recession really was difficult. So many people lost their jobs and worse. There were companies that were founded right in the recession, though. Companies like Uber, Pinterest, WhatsApp, Instagram, Venmo, Square, Slack, and others. Now, many of those companies did not become big name right away. It took some time for them to grow and develop.

Helping Your Company to Grow in Any Period

Business marketing is a powerful tool to help your company to grow in a recession, a pandemic, or anything else. With people spending more time than ever online, your prospective customers really are looking for you, you just have to reach them. We know that this time is tough on business owners from all over, which is why Danny Star is offering a discount on consulting, down to $95 during the pandemic: (213) 457-3250.


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