Reaching People Where They Live When They’re Only Where They Live 

bob the builder

That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their day.” However, during the COVID-19 pandemic, it can be taken literally: as many people as possible are staying home. So, if you want to reach more customers, you need to have a strategy that’s going to reach them without them having to leave the home. 


Precision and Flexibility 


Both are important in digital marketing. You have to be able to precisely target potential customers for your business. It’s important to have a strategy that puts your company in front of them, showing your business at its best. By that same token, this strategy has to be precise enough to target your customers without being so narrow it bypasses other potential customers. 


Flexibility is important because you have to be able to change with time, circumstance, and everything else. There’s a lot to be said for steadfast leadership, staying the course and so forth, but when you’ve gotta move, you’ve gotta move. During this pandemic, there are plenty of companies that are best served by finding new ways of getting their company out there, internal re-organizing, and so forth. 


An Objective Eye 


In the end, this is really what a consultation with Danny Star is. It’s not about giving you “bad news” or “good news,” it’s about telling you the truth about your online marketing, your brand, your business, your customer base, and how it all intersects. Currently, Danny has cut prices for business consulting sessions to $95 during the pandemic. For more: (213) 457-3250

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