Danny Star and the team are almost always impressed by the stories of “self-made” people. However, (and this isn’t always easy to keep in mind) it’s impressive when people “make it” who weren’t “self-made,” too. It’s important to remember that everyone, invariably, gets help.
We thought of that reading this article about a lady who “works as a professional bridesmaid in the weddings of complete strangers.” That’s a fascinating business.
When she launched her business, she “didn’t have the money to spend on marketing and advertising, so instead she spent time learning strategy.”
What struck us about this article was that just about everything she mentioned was something that would be helped by having a professional do it for you.
Providing Free Value and Doing PR While Building Your Brand
Those are three important building blocks for any company in any industry.
This lady was able to develop them on her own.
However, for your small business, it can be a great benefit to have someone take care of it for you. Of course, you want to work with a company that’s always going to make sure you are represented by the brand. But, you also need time to be able to do the work.
After all, every moment you spend on doing PR, providing free value, and more, is time that you can’t spend actually operating your business.
Outsourcing the marketing and more to someone else gives you more time and focus to be able to grow the business how you want.
Good Advice Across Industries
From reading this article, what comes through very clearly is that this lady is a “hustler.” In the popular use of the word, it means “an enterprising person determined to succeed.”
If you’ve started your own business, you already are that.
By working with a marketer or marketing company, you can get even more out of what you’re doing.
To talk to Danny and find some ways that he can help your business, you can schedule a call with him at (213) 457-3250.
