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Perhaps the Most Underrated Marketing Skill 

What makes a great marketer?  Whether for your own small business or for someone else’s, what sets one marketer apart from the next?  The ability to craft effective campaigns? Of course.  Creating engaging content that’s valuable for customers/clients? Absolutely.  Having a mastery of SEO, Google Ads, and similar technical skills? 100%.  Those are just a…

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Client of the Week: Arizona Sun 

What They Do:    They make some of the best skin care products around. Many of their products are “sun care,” sunscreens, and more. These can keep your skin safe from even the sun’s harshest rays.  You might think: “that’s great, but what makes them the Client of the Week in the middle of November?” …

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Enhance Your Opportunities to Grow Your Customer/Client Base 

Danny Star and the team are almost always impressed by the stories of “self-made” people. However, (and this isn’t always easy to keep in mind) it’s impressive when people “make it” who weren’t “self-made,” too. It’s important to remember that everyone, invariably, gets help.  We thought of that reading this article about a lady who…

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