As of this writing, it’s been about a week since Facebook and Instagram went down.
As soon as they did, Danny Star and the team here immediately set out to find out what was wrong. Once we realized that there was nothing we could do on our end, we instantly set to work changing our client’s posts so that they wouldn’t go up until everything was right again.
However, there are some lasting lessons to take from this outage.
Omnichannel Marketing: The Solution to Any Outage
There’s a lot to be said for focusing your marketing on where your clients are.
Indeed, one of the first things we do when we sit down with a client is to go over their analytics, and how to best reach more of their potential customers/clients.
That said, you don’t want to put all of your “eggs in one basket,” so to speak. That’s especially true when the bottom of that basket can, as we found out last week, fall out at any time.
Yes, Facebook can go down for a period of time. So too can Instagram, TikTok, Twitter, and so forth. That said, the odds of them all going down, and all going down for a while, are extremely low.
By maintaining an omnichannel marketing approach, you insulate yourself from any outage or something of that nature.
That said, the threat to a company that’s marketing almost exclusively on one platform or another isn’t necessarily outages (which, while annoying, do tend to get fixed quickly) but rather, the owners of the platform changing something in some way that makes marketing there less advantageous to you.
You don’t control Facebook, nor Instagram, TikTok, or the like. You do control your website, your content, and more.
That’s not to say that you should ignore Facebook, Instagram, TikTok, or similar (far from it). However, by focusing on omnichannel marketing, you’ll always have something that you’re in control of, some way to better reach your customers.
For more about omnichannel marketing, you can schedule a consultation with Danny Star at (213) 457-3250.