Have you been looking for a way to get your content to be noticed more on Google? Does it feel as if you work very hard to write content that your potential customers (and Google) are going to like but you aren’t getting the engagement that you’re looking for?
The truth is that this is one of those “the more you can do” kind of situations. Making the best content possible, in the best way possible, gives you the best possible chance to succeed. That means taking care of the “little details.” This is because, when it comes to Google and your SEO, there are no such things as “little details.” Everything matters. Some matter more than others, but all can help (or harm) your content.
Danny Star and the team found that Google updated their “best practices for writing description <title> elements.”
Best Title Practices = Not Dissimilar to Best Content Writing Practices
As we went through the Google update, we found that many of their suggestions for writing better titles were very similar to what makes for better content.
Additionally, as with so much else in regards to SEO and digital marketing, “shortcuts” and laziness are detrimental to your efforts.
For example, as Google says, “avoid keyword stuffing.”
They go on to say “it’s sometimes helpful to have a few descriptive terms in the <title> element, but there’s no reason to have the same words or phrases appear multiple times.”
That’s true in your title, sure, but it’s also true in your content, in your blogs, your landing pages, your service pages, and more. Keyword stuff is, among all else, lazy.
It’s far easier to just write some version of the same keywords over and over again than it is to make something that someone would actually want to read.
By that same token, look at the multiple tips that mention being concise. “Write descriptive and concise text for your title elements” and “brand your titles concisely.”
Concise writing is easier to read. That’s true for search engines as well as people.
That said, concise writing is more difficult to create than it is to use “unnecessarily long or verbose text,” which Google expressly says not to use.
Keeping these tips in mind will help you to make better titles as well as better content.
For more ways to climb the Google SEO rankings, schedule a consultation with Danny Star at (213) 457-3250.
