As you may have already heard, on Friday, Google pushed back their plans for “mobile-first indexing.” The idea was, as Google said about five years ago, “to make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”
But, last Friday, Google said that “after analyzing the sites that are not yet indexed mobile-first, we’ve determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they’re facing. Because of these difficulties, we’ve decided to leave the timeline open for the last steps of mobile-first indexing.”
This may sound like optimizing your site for mobile and making it more responsive, then, wouldn’t be such a priority. However, Danny Star and the team here see it as an opportunity for our clients and for your company.
How to Take Advantage
Just because Google has postponed this deadline indefinitely, it certainly doesn’t mean that they will ignore mobile-first indexing forever. So, if you get this work done now, it will certainly pay off when Google does finally get around to it.
That said, it will also, most likely, help your company long before then, too. After all, just because Google postponed this one time, that doesn’t mean that people are going to stop doing the majority of their online searches through their phones and other mobile devices.
The majority of people search online from a mobile device, bottom line. That number is only growing. By making sure that you have a responsive site, you’ll be ahead of the curve today and tomorrow.
For more ways to help your business grow, schedule a consultation with Danny Star at (213) 457-3250.
