“Do I really need to get involved with TikTok marketing? Yeah, there might be some of our customers there potentially, OK, but it’s not like our competition is there yet.” Surprising as it may be, Danny Star and the team have heard some version of that from prospective clients over the last two years. TikTok marketing is really, really taking off. That’s true for both consumers as well as businesses.
Yes, TikTok doesn’t yet have the size of the global digital ad share that Google or Meta do. But, TikTok’s ad revenue is, by some reports, on pace to reach more than $23.5 billion in the next two years. That’s not just a staggering amount of money, that’s about all of the ad revenue that goes to YouTube. As this great article from MarketingDive shows, that’s only half of the story.
“TikTok’s Ad Revenue is Expected to Triple”
That’s not just us saying that, that’s the folks at eMarketer. In 2021, TikTok’s ad revenue was roughly $3.88 billion. It’s on pace to go much higher, all the way to more than $11.5 billion this year. If that sounds like an incredibly large number, it is. Specifically, it’s more than Twitter and Snapchat combined.
Now, that’s not to say that you should cease all of your tweeting and put all of your money in TikTok marketing. It doesn’t work that way. Something Danny always stresses, in his lectures, in his book, as well as when he’s consulting with marketers and business owners, is to find the right marketing venues for your company.
Danny always stresses the importance of, for some companies, such seemingly outdated methods as direct mail, billboards, and the like. Those can work in tandem with such modern digital marketing methods as TikTok, podcasts, video marketing, and more. It’s all about what’s right for your company.
Danny Star can help you to find the right marketing channels for your company and more. Schedule a consultation at (213) 457-3250.