“Why would I want to expand my TikTok marketing? Do people really use it all that much?” At this point, there’s little denying the power of marketing on TikTok. Millions of people all across the world (and especially in America) there are folks from all walks of life looking to spend money while on TikTok. Of course, as Danny Star has shown clients many times, you have to change your marketing to fit TikTok.
That means that you make TikTok marketing that doesn’t feel like marketing. Instead, it feels like just another video. Maybe it highlights your products and services. Perhaps it provides some valuable information about people who are dealing with problems related to your business. Or, perhaps it’s just really, really entertaining while also touching your business. But, there’s one more reason to use TikTok marketing that a lot of folks tend to forget.
A New Search Engine
“TikTok’s not a search engine,” you might find yourself saying. Sure, it’s not for you. But, there are many out there who absolutely use TikTok as a search engine. That may not have been how TikTok was created, of course, but people are using it that way now. You don’t have to trust us, of course, that TikTok has become a search engine for many people. But, you can trust Google.
Indeed, that’s the point of this article “Google exec suggests Instagram and TikTok are eating into Google’s core products, Search and Maps.” It says exactly what you think: more and more people are using TikTok not just to be entertained, but to find businesses near them. Of course, if you aren’t marketing on TikTok (or on TikTok period), the odds are quite low that you’re going to show up in those searches.
For more ways to succeed on TikTok and elsewhere, schedule a consultation with Danny Star at (213) 457-3250.
