“I want to appeal to as many customers as possible.”
More or less, so many different clients say something like that to Danny and the team when they first reach out.
It makes sense. Who wants to leave money on the table by excluding one customer base or another?
The truth is, however, that you just can’t do that.
The old saying: “if you’re trying to appeal to everyone, you’ll appeal to no one” still applies.
Besides, digital marketing really isn’t built for that.
If you try to appeal to everyone, you won’t be able to specifically target the people who are most likely to want your products, goods, or services.
So, you want as clear an idea of who’s interested in your products as possible.
Paint a Detailed Picture
Many of Danny’s clients that come in prepared have specific knowledge of who their customers are.
They know where they live, how old they are (within a given age demographic), where they work, what they want out of their jobs as well as their home lives, where they go for info, and perhaps most importantly, problems in their lives that they want to be solved.
From there, you can put together a clear idea of how you’re going to be able to help them.
With that info (or frankly, a bit less) Danny knows how to put together an online marketing strategy that can reach the folks you want to reach.
Things Can Change
The above information, like so much else in business, is not “set in stone,” so to speak.
As times change, so too can your customers.
This doesn’t have to be a gradual, permanent shift, either.
It could simply be seasonal.
The people who buy lawnmowers in spring are looking at snowblowers in the winter.
Danny’s helped so many business owners to be able to reach their richest vein of customers, no matter where they might be.
To talk to him about this or anything else, you can reach out at (213) 457-3250.
