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The New Hot Trend in Marketing: Optimism 

“We want our marketing to be ‘optimistic’ and ‘upbeat.”  “There’s too much negativity in the world. We’re trying to do something positive with our marketing.”  Danny Star and the team here often hear that from clients and prospective clients.  It certainly makes sense that folks want to be more optimistic in just about everything they…

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Client of the Week: EGA Logistics 

What They Do:    EGA Logistics offers some of the best Yard Management, Truckload, Dedicated, LTL, Freight Brokerage, Warehousing Services, and Material Handling that you’ll find anywhere.  They understand that it’s critically important to their clients’ operation that their goods reach their final destination.  For one, that means that they tailor their shuttle services to…

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There’s Still Time to Boost Your Google Page Experience 

For months (and even longer), Danny Star and the team have been telling folks that Google’s page experience algorithm update is coming.  We’ve gotten our clients into compliance with it.  That way, they would be absolutely in the best position to take advantage of the changes when they arrived.  Well, that time is now.  As…

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What Instagram’s Native Affiliate Tool Can Mean for Your Business

One thing that we always do here on the Danny Star team is keep up with digital marketing news.  Recently, big news dropped: Instagram is “rolling out a native affiliate tool.”  What this means is that “creators will soon be able to earn commission payments for the purchase they inspire on the app.”  This can…

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A Lesson in Authentic Marketing from Skateboarding 

“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.”  That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years.  Everyone wants marketing to be authentic, to be real.  “Authentic marketing” can be a bit difficult to…

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The Main Thing to Keep in Mind About Google’s June & July Updates 

Yesterday, Google released a “broad core algorithm update.”  If that sounds like a big deal, it is.  Sure, there are plenty of folks on Bing.  But, there’s only one Google.  When it comes to folks finding your business online, there’s Google, and then there’s everyone else.  So, making sure that your business is constructed in…

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