Have you ever considered working with your competitors?
Right. We almost closed the tab, too.
Danny Star and the team came across this controversial (to say the least) article this afternoon.
Obviously, you want to do this as little as possible.
But, there were some interesting ideas that we wanted to explore.
Many of them, as you might imagine, are pandemic-specific.
Careful and Smart
The best ideas in this article are: you join up with a competitor to do some charitable work and/or you buy materials in bulk.
These can be good ideas if done right, particularly the first one.
Depending on your age, you may remember watching cartoons as a child where, for an episode or so, the “good characters” and the “bad characters” had to team up to work together against some even more evil force.
This is sort of like that.
It’s the kind of thing that builds good will on both sides.
It can draw customers to you as well as your competitor, so, as you might imagine, you want to be careful with it.
This can work no matter how large you or your competitors are. For example, if you’re a multinational corporation, it can be beneficial, certainly. However, even if you and your competitors are small and local, it can be a great benefit. You could both team up to help some local charity, a school, that kind of thing.
Those form stronger bonds with your customers as well as potential customers. Besides, it allows them to see you and your competitors next to each other, for an even clearer comparison.
Jogging Thinking Outside the Box with Danny Star
If you’ve read this far (and haven’t already clicked away just from sheer disgust of thinking about working with your competitors) thank you.
The idea of an article like this isn’t necessarily to get you to work with your competitors.
Rather, it’s to get you thinking in ways that you might not have done otherwise.
Maybe you read this, and you aren’t, under any circumstances, going to work with your competitors. But, perhaps, it gets you thinking about ways you can help the community. Perhaps instead of going in on a charitable partnership with your competitors, you instead do so with a local school, a supplier of materials, that kind of thing.
By at least exposing yourself to different kinds of thinking, you can expand what’s possible.
As Sir Arthur Conan Doyle said (through his creation Sherlock Holmes) “once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.”
This is one more way to find that.
Another way to find that: scheduling a remote marketing consulting in Los Angeles session with Danny. You can do that at (213) 457-3250.
