Accessibility is important.
That’s true figuratively and literally.
When Danny Star discusses “accessibility,” he usually means it in the context of “accessing your website.” This is often phrased in the question: “Is your website mobile optimized?”
Can your customers/clients/anyone else access your site from anywhere on any device?
However, another definition of accessibility is to ask if your content “can be consumed by all people living with a disability?”
This excellent Forbes article covers how your content can do it.
That said, when reading it, our team was struck by how so much of this advice was great just for content in general.
Accessibility Questions to Ask
If you glance through that article, you’ll see how asking you or your team any of those questions below can improve your content.
The article introduces them with “here are five questions to ask before you launch any marketing campaign.” However, the way to ask them for your company might be “here are some questions to ask before you launch any content.”
For example, asking “is the ad’s creative call to action clear” is always, always a good idea. Any piece of content with a muddy, confusing, or just unclear call to action is rarely going to be as successful as you would like.
Really, you can’t make the call to action too clear.
“Are you representing text with images” might be the single best question to ask before you post something on Instagram or Facebook. Sure, you’ll probably have some words in your post, too. But, asking “is there more we can do with images and less with text” can ultimately be that much more successful.
Some of the questions, like “are the fonts used deployed with readability in mind” are things that should always be taken care of, no matter what.
Making your content, website, and more accessible to as many people as possible is a great business practice. Moreover, it’s the right thing to do. By following what’s laid out here, you can grow your business by doing right.
For more help with your marketing or anything else, Danny is taking private consultations. You can schedule a remote marketing consulting in Los Angeles session with him at (213) 457-3250.