For months (and even longer), Danny Star and the team have been telling folks that Google’s page experience algorithm update is coming.
We’ve gotten our clients into compliance with it.
That way, they would be absolutely in the best position to take advantage of the changes when they arrived.
Well, that time is now.
As this article explains, “Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021.”
As you can see, it’s not all being done at once.
So, if you still haven’t gotten ready for it, there’s time.
There’s just not much time left.
A Good Idea in General
You might have heard about this before and thought: “ugh, I gotta do all that for Google? I’m trying to run my business here, not just please Google.”
Truthfully, doing what it takes to boost your Google Page Experience will help your company, too.
For example, think about what Google’s looking for in terms of scoring a great Page Experience.
They want a site that’s free from security issues. That makes sense. After all, your customers want that, too.
They also want the site to not include “advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.”
In terms of the last there, it’s a “you know it when you see it.” After all, you’ve been to enough websites outside of your job where you know what is and isn’t “conducive to a good user experience.”
Your customers want all of that, too.
Really, much of this Page Experience came about because Google executives put themselves in the “shoes” of Google users, so to speak.
Indeed, Google also includes “Core Web Vitals” in their Page Experience. All of those make your site that much better for customers, too. Something that makes your site that much better for your customers also makes your business that much better for your customers.
For help with this and so much else related to marketing, Danny Star is here. You can schedule a marketing consulting in Los Angeles session with him at (213) 457-3250.
